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Podcast · Business
Embracing Marketing Mistakes
50 episodes available · plays inline · no app required
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How a Transparency Slip Sparked a PR Firestorm
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EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
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The Hangover That Landed Us A Major Client
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EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
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EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened
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The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
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EP 113: Why Most CMOs Fail at Brand Strategy
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I Took A Team To Paris And Discovered The Brief Was In Spam
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EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
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The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal
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EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
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The Disappearing Pitch: How a Magician Cost Us the Client
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EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney
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Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
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EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
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The Expensive Mistake of Starting a Shop You Don’t Believe In
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EP 108: Why 95% Of Buying Happens On Autopilot
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The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life
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EP 107: Award-winning ads stopped driving growth says Steve Harrison
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What Losing a £10K Tape Taught This BBC Journalist
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EP 106: Ant Cousins Explains Why Handing Empathy to AI Almost Went Wrong
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The Costly Hiring Habit That Nearly Broke Sarah Clay’s Business
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How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton
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EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley
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How A PR Exec Survived Lads’ Mags, a Riot, And A Near-Top Gun Airspace Incident
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EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew
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We Printed 50,000 Catalogues... With the Wrong Phone Number.
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EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost
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What happens when creativity outpaces strategy?
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EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
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We almost made political history on Twitter, until they pulled the plug
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EP 101: Stop Wasting Social Spend: 12 Social Media Trends That Will Make Or Break 2026
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Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong
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Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
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When Exposing Bad Hairdressers Costs Eight Hours of Your Life
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The Secret Spelling Mistake That Cost Six Figures
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EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington
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Even experts fall into their own marketing traps.
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EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World
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From Office to Remote: A Pandemic Pivot Gone Wrong
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EP 97: Ex-McKinsey Strategist: Why Your Strategy Will Fail - Faris Aranki
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Behind the Skip: How Eight Students Nearly Ruined a VIP Event
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EP 96: Community Isn’t a Campaign: Lessons from Comms Hero Asif Choudry
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The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
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EP 95: A £7K SEO Disaster to LinkedIn Success Story: Niraj Kapur
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I Forgot to Book the Entire Afternoon Session of my Event.
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EP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush
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How A Bird, A Lost Bag, And A Typo Taught Me To Safeguard My Marketing Career
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When Twitter Turned On Royal Mail
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I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired
