via Business of Fashion · June 18, 2026
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
The Story
Wander around the fashionable neighbourhoods of New York, London, Paris, Seoul or Tokyo and you’ll notice the typical assortment of designer fashion boutiques, matcha cafés and upmarket furniture shops have a new neighbour: beauty stores — and lots of them.
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Original report
Business of Fashion
