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E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
via Business of Fashion · May 20, 2026

E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth

The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.

The Story

E.l.f. Beauty exceeded expectations for its fiscal year 2026 sales, but foresees slower growth for 2027, the company announced in its earnings on Wednesday afternoon.

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