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Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?
via Business of Fashion · August 21, 2026

Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?

A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.

The Story

Just weeks after shopping startup Phia was found to be

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