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Fashion’s Golden Opportunity in Team USA’s World Cup Moment
via Business of Fashion · July 3, 2026

Fashion’s Golden Opportunity in Team USA’s World Cup Moment

The US men’s national team is on its best run in decades, and shoppers want to be in on the moment. Will fashion join the party?

The Story

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Happy Fourth of July weekend to the US folks celebrating out there. Hopefully, you’re finding a way to stay cool. It’s a blistering 102 degrees here in D.C. as I’m writing this. The “feels like” temperature is 110. But you can best believe those fireworks will still be going off around the city this weekend.

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