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Fast Retailing’s GU Unveils First Collection by Francesco Risso
via Business of Fashion · July 19, 2026

Fast Retailing’s GU Unveils First Collection by Francesco Risso

GU, a lower-priced counterpart to Uniqlo, is betting a former luxury fashion designer can help turn $18 jeans into global success.

The Story

GU, the lower-priced brand under Uniqlo owner Fast Retailing Co., is betting a former luxury fashion designer can help turn $18 jeans into global success.

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