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For Some Patients, a Facelift Alone Isn’t Enough
via Business of Fashion · July 14, 2026

For Some Patients, a Facelift Alone Isn’t Enough

'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.

The Story

Eight days before the Met Gala, a procession of celebrities — Hollywood famous and fashion-famous alike — slipped into the Hotel Chelsea. Wearing the “don’t look at me” uniform of a baseball cap and a big barn jacket, they hit number nine on the elevator.

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