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Frame Sidesteps Scandal En Route to $300 Million in Sales
via Business of Fashion · June 22, 2026

Frame Sidesteps Scandal En Route to $300 Million in Sales

The Los Angeles-based label is on track to hit a major revenue milestone and open a 6,000-square-foot Paris flagship this year, after successfully steering clear of a public scandal involving one of its founders.

The Story

It was only 10 months ago that the Los Angeles apparel brand Frame appeared at risk of becoming collateral damage in the open warfare between Erik Torstensson, one of its founders, and the venture capitalist Natalie Massenet, whose high-profile romance had ended in dueling lawsuits and weeks of lurid accusations that garnered unflattering headlines around the world. “Love, Drugs and a Fashion Breakup Worth $95 Million,” wrote

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