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French Parliament Passes Fast-Fashion Law to Curb Shein and Temu
via Business of Fashion · June 29, 2026

French Parliament Passes Fast-Fashion Law to Curb Shein and Temu

The new legislation mandates per-product fines for ultra-fast-fashion companies and bans advertising, including influencer promotion.

The Story

France’s Senate passed a revised version of a bill on Monday aimed at curbing online fast-fashion retailers such as ​

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