via Business of Fashion · June 20, 2026
How To Drive Luxury Conversion Through AI-Powered Virtual Try-On
DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.
The Story
Digital e-commerce is expanding and undergoing a major technological transformation, with annual growth projected at 6-11 percent in Europe and 7 percent in the US between 2022 and 2030, according to
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Original report
Business of Fashion
