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How YSL Could Win the Designer Makeup Wars
via Business of Fashion · June 15, 2026

How YSL Could Win the Designer Makeup Wars

The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.

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To the shock, ecstasy and bewilderment of her fans all around the world, the pop star

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