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In Milan, Less Was (Mostly) More
via Business of Fashion · June 22, 2026

In Milan, Less Was (Mostly) More

A sense of focus ran through the Milan men’s shows this season. Exhibit A: the radical reductionism at closely watched Prada.

The Story

MILAN — Remember that modernist adage “less is more”? In an age of content abundance, a sharper lens — absolute, uncompromising — is a welcome thing. At the Milan men’s fashion week that ended on Monday, Miuccia Prada and Raf Simons’ near clinical outing for Prada hit the mark. Clinical as in sharp focus, tight editing, cleanliness and lack of gimmicks, which is the exact opposite of the postmodernist pastiche that is rampant in fashion and whose origins, paradoxically, can be found in certain corners of Prada’s recent and not-so-recent praxis.

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