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Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce
via Business of Fashion · May 26, 2026

Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce

BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.

The Story

NEW YORK — On Tuesday, senior leaders from across fashion, beauty and retail gathered at The Mark Hotel on Manhattan’s Upper East Side for a knowledge breakfast on how AI is reshaping commerce and the consumer shopping journey.

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