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Introducing “TIME”: Off-White™’s Debut Watch Collection
via Hypebeast · July 7, 2026

Introducing “TIME”: Off-White™’s Debut Watch Collection

For Spring/Summer 2026, Off-White™ ushers in its latest chapter with the launch of its first-ever watch collection, “TIME."In true Off-White™ fashion, the debut range sets out to boldly defy the traditional design code, swapping round dials and leather straps for a more contempor…

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For Spring/Summer 2026, Off-White™ ushers in its latest chapter with the launch of its first-ever watch collection, “TIME.”

In true Off-White™ fashion, the debut range sets out to boldly defy the traditional design code, swapping round dials and leather straps for a more contemporary look that feels in tune with the brand’s forward-thinking style. Serving more as an object than watch, the initial offering builds on a sneaker approach to introduce a series of structured timepieces designed for everyday life.

One of the stand-out pieces from the range is the “PROTO.” Defined by its transparent outer case, the watch reveals the craftsmanship and process that makes up the build, leaning into Off-White™’s signature industrial style. The collection then follows on with the “BEAT,” a geometric timepiece that translates the brand’s iconic “Crossed Arrows” logo into the architecture of the watch.

Elsewhere, the collection takes on a more elevated and sleek character. Alongside the timeless “HEAVY DUTY” model which features sharp lines and a polished metal strap, the “STREET BLING” and “AFTER HOURS” watches bring overstated details, including pavé decoration and dainty bracelets.

With the launch of this collection, Off-White™ has revealed it will be developing its imprint in horology through releasing limited-editions, new colorways and collectibles of the respective models in the near future.

Take a closer look at the initial releases in the gallery above.

To shop the “TIME” collection, head to the brand’s website or global boutiques now.

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