via Business of Fashion · July 9, 2026
Is ‘Elle’ the New Blueprint for Product Placement?
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.
The Story
In “Elle,” Prime Video’s new “Legally Blonde” prequel series, ads are everywhere — even if viewers might not realise it.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Original report
Business of Fashion
