Kim Kardashian’s SKIMS Opens First UK Flagship Store on London’s Regent Street

The Story

SKIMS has officially opened its debut UK standalone flagship on London's iconic Regent Street

Designed by Rafael de Cárdenas Ltd., the 12,000-square-foot location represents the brand's largest European retail store

The flagship houses SKIMS' full suite of underwear, shapewear, loungewear, menswear, accessories, and NikeSKIMS collections

SKIMS has officially opened its first UK standalone flagship on London’s prestigious Regent Street. Spanning 12,000 square feet, the immersive retail destination brings co-founder Kim Kardashian’s brand vision to one of the world’s premier shopping capitals, marking a major milestone in the label’s global expansion strategy.

Designed by architectural studio Rafael de Cárdenas Ltd., the space adapts SKIMS’ signature retail design language for a prominent corner site overlooking Regent Street. Upon entry, visitors are welcomed by a monumental sculpture crafted by artist Vanessa Beecroft before moving through open-plan layouts characterized by soft curves, refined architectural detailing, and tactile surface materials.

Functioning as the brand’s most expansive retail location in Europe, the store offers SKIMS’ most comprehensive UK product assortment to date. The curated floor plan unifies the brand’s core and seasonal offerings across underwear, shapewear, loungewear, menswear, and accessories, alongside the recently introduced NikeSKIMS line.

The SKIMS London flagship on Regent Street is officially open to the public.

Original report

Hypebeast

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