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LVMH Appoints General Manager of Fragrance
via Business of Fashion · July 23, 2026

LVMH Appoints General Manager of Fragrance

Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.

The Story

LVMH has appointed Yann Musquin as general manager of fragrance brands effective August 3, the company announced Thursday. He succeeds Romain Spitzer, who led the division for the past decade and was named

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