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Macy’s Raises Annual Forecast as Luxury Focus Draws Affluent Shoppers
via Business of Fashion · June 3, 2026

Macy’s Raises Annual Forecast as Luxury Focus Draws Affluent Shoppers

The US retailer posted its first quarterly sales growth in nearly four years, driven by strong demand for high-end products at its Bloomingdale’s and Bluemercury stores.

The Story

Macy’s raised its annual forecasts and posted its first quarterly sales growth in nearly four years on Wednesday, driven by strong demand for high-end apparel and accessories, particularly at its Bloomingdale’s stores.

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