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Primark Cuts Prices Ahead of Split From AB Foods
via Business of Fashion · July 20, 2026

Primark Cuts Prices Ahead of Split From AB Foods

The budget fashion chain said it would reduce prices by up to 29 percent across hundreds of ⁠products, seeking to improve trading ahead ⁠of next year’s spin off.

The Story

Fashion retailer Primark said on Monday it would reduce prices by up to 29 percent across hundreds of bestselling womenswear, menswear and ​kidswear ⁠products, seeking to improve trading ahead ⁠of next year’s demerger from parent Associated British Foods.

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