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Recho Omondi on How Brands Can Navigate the ‘TikTok City’
via Business of Fashion · June 1, 2026

Recho Omondi on How Brands Can Navigate the ‘TikTok City’

In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.

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Whether she is hosting her own podcast or sitting down with

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