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Ruka Hair Enters Sephora
via Business of Fashion · July 15, 2026

Ruka Hair Enters Sephora

The UK biotech beauty label and its alternative hair extensions is the first addition to what the retailer calls a ‘brand new category.’

The Story

Ruka Hair, the UK-based biotech brand that specialises in alternative hair extensions, announced on Wednesday it had signed its largest retail partnership to date with Sephora in the US.

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