Skip to content
Stone Island’s CEO on Growing a Brand Without Selling Out
via Business of Fashion · July 29, 2026

Stone Island’s CEO on Growing a Brand Without Selling Out

Robert Triefus believes his role as a brand leader is not to invent authenticity. It is to protect it and leave it stronger than it is found. Two years of brand tracking with BoF's advisory team, BoF Insights, confirmed Stone Island could grow without losing the authenticity that…

The Story

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Original report
Business of Fashion
Read full story
Continue reading
Loading…