Skip to content
Swatch Shuts Stores After Audemars Piguet Collaboration Sparks Frenzy
via Business of Fashion · May 17, 2026

Swatch Shuts Stores After Audemars Piguet Collaboration Sparks Frenzy

The Swiss watchmaker closed boutiques and cancelled the launch of the Royal Pop pocket watch on Saturday after crowds swarmed stores around the world including the UK, France and Singapore, prompting safety concerns.

The Story

After queuing for days to get their hands on the new

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Original report
Business of Fashion
Read full story
Continue reading
Loading…