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The ‘Nap Dress’ Propelled Hill House to $110 Million. What’s Next?
via Business of Fashion · June 22, 2026

The ‘Nap Dress’ Propelled Hill House to $110 Million. What’s Next?

Six years after going viral during the pandemic, the New York-based brand is generating profitable double-digit sales growth, rolling out a series of collaborations — the latest with Williams-Sonoma — and expanding its retail footprint.

The Story

At the height of her signature nap dress’ viral success in 2020, Hill House founder Nell Diamond encountered an uncomfortable question from a journalist: What happens when the hype inevitably fades?

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