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The TikTok-Savvy Activewear Brands Stealing Market Share
via Business of Fashion · June 15, 2026

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

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Business of Fashion
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