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Ulta Beauty Raises Annual Profit Forecast on Higher-Priced Product Demand
via Business of Fashion · June 2, 2026

Ulta Beauty Raises Annual Profit Forecast on Higher-Priced Product Demand

The beauty retailer’s quarterly net sales grew 11.1 percent amid an ongoing turnaround plan.

The Story

Cosmetics retailer Ulta Beauty raised its ​annual profit forecast on Tuesday, ‌betting that leaner inventory-related losses and resilient demand for high-priced merchandise will help ​counter rising costs tied ​to store expansion and marketing.

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