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Urban Jürgensen: Introducing Elite Watchmaking to New Audiences
via Business of Fashion · July 8, 2026

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypas…

The Story

Historic Danish watch company Urban Jürgensen, which was relaunched in 2025 and positioned at the top end of the market, is mainly a collector’s brand.

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