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Wealthier Americans To Cut Back-to-School Spending by 20%
via Business of Fashion · July 9, 2026

Wealthier Americans To Cut Back-to-School Spending by 20%

Higher-income US parents plan to reduce spending while less-wealthy families are trading down to cheaper products amid economic worries, a Deloitte survey found.

The Story

Higher-income US parents plan to reduce their back-to-school spending, while less-wealthy families are trading down to cheaper products — the latest evidence of heightened consumer caution in a period of rising prices.

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