via Business of Fashion · August 11, 2026
Why British Brands Are Piling Into the US
After decades of mixed results, a new generation of UK brands is expanding into the US. This time, they're prioritising community, patience and cultural translation over splashy launches.
The Story
In the UK, everyone knows Marks & Spencer. For more than a century, the retailer, which operates hundreds of stores in the country, has developed a reputation as the go-to for reliable, affordable quality in all things apparel, from underwear and workwear to dresses and shoes.
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Original report
Business of Fashion
