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Why Is ‘Influencer’ Still a Dirty Word?
via Business of Fashion · July 30, 2026

Why Is ‘Influencer’ Still a Dirty Word?

Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?

The Story

Jacey Duprie has always had an uneasy relationship with the word influencer.

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