via Business of Fashion · October 10, 2023
Why Luxury Giants Are Obsessed With Small Japanese Suppliers
Companies like LVMH, Hermès and Gucci are strengthening ties with Japan’s artisanal producers to tap exclusive materials and ancient techniques.
The Story
Originating in the French town of Nîmes and popularised in America, denim was traditionally associated with western countries. Hundreds of years on, however, high quality producers are few and far between in the US and just as rare in manufacturing hubs like Italy, says LVMH’s Emina Morioka. These days, the mecca for premium denim is widely known to be Japan where she heads up the luxury group’s local Métiers d’Art division.
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Original report
Business of Fashion
