Skip to content
Why ‘POV Shopping’ Videos Are a Risk for Luxury
via Business of Fashion · May 18, 2026

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.

The Story

Have you ever wondered what it’s like to buy a watch from Patek Philippe?

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Original report
Business of Fashion
Read full story
Continue reading
Loading…