via Business of Fashion · July 2, 2026
Icicle: Capturing Interest in Chinese Brands
Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.
The Story
When Ye Shouzeng and Shawna Tao launched Icicle in Shanghai in 1997, the couple’s decision to focus on a quiet luxury aesthetic rendered in natural materials wasn’t an obvious one. At the time, Chinese luxury shoppers were gravitating towards international labels with prominent logos.
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Original report
Business of Fashion
