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Why So Many Fashion Brands Are Upcycling
via Business of Fashion · August 18, 2026

Why So Many Fashion Brands Are Upcycling

From Miu Miu to Coach, upcycling is moving beyond sustainability capsules into mainstream fashion as brands highlight the design and uniqueness of their products as much as — if not more than — their sustainability benefits.

The Story

At Paris Couture Week this spring, Swiss designer Kevin Germanier closed the season with an industry first: a collection made entirely from excess inventory across seven

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