via Business of Fashion · July 10, 2026
Gucci Beauty’s Identity Crisis
This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.
The Story
Gucci Beauty has a new home — but the renovations, so to speak, are just getting started.
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Original report
Business of Fashion
