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How Books Became Fashion’s Favourite Flex
via Business of Fashion · June 1, 2026

How Books Became Fashion’s Favourite Flex

Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?

The Story

In a speech at the 2026 Pen America Literary Gala earlier this month, the actor B.J. Novak proclaimed: “Reading is glamorous,” nodding to celebrity bibliophiles like

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