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Merit Gets an Assist From Vasiliki Petrou
via Business of Fashion · July 23, 2026

Merit Gets an Assist From Vasiliki Petrou

This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.

The Story

Despite the torrential downpours here in New York, we are officially in the throes of summer. I can’t believe how fast the season has gone and I have yet to get some real time off. I guess that’s life with a two- and four-year-old. I’m ready for August!

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