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Lululemon’s Proxy Fight Is Over. The Real Test Starts Now.
via Business of Fashion · May 29, 2026

Lululemon’s Proxy Fight Is Over. The Real Test Starts Now.

With its boardroom battle in the rearview, the activewear giant can finally focus on defending its relevance and figuring out its next growth engine as rivals chip away its category dominance.

The Story

Lululemon has finally settled its much-publicised proxy fight with founder Chip Wilson, but that difficult acquiescence is just the beginning of what is likely to be a long road to recovery.

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