via Business of Fashion · July 7, 2026
De Beers Slashes Diamond Prices for Shrinking Group of Buyers
The mining giant, which long kept prices above market rates to avoid hurting overall sentiment, made sweeping price cuts and reduced its handpicked group of buyers to funnel gems to its strongest customers.
The Story
De Beers has made some of the deepest ever cuts to its official diamond prices, potentially signalling an end to its years-long campaign to hold them well above the market rate.
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Original report
Business of Fashion
