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How ESW Is Shaping the Future of Cross-Border Commerce in Fashion
via Business of Fashion · May 20, 2026

How ESW Is Shaping the Future of Cross-Border Commerce in Fashion

As brands face mounting complexity in international e-commerce, a system that supports global business operations is an increasingly valuable advantage. BoF sits down with Eric Eichmann, chief executive of global e-commerce platform ESW, to discuss what brands need to scale effic…

The Story

For fashion brands, international expansion has become increasingly urgent and complex. As domestic growth slows — particularly in mature markets like Europe, the US and China — and trade conditions remain volatile, brands are looking beyond home markets. However, selling globally today requires far more than international shipping capabilities.

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