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The Next Great Competitive Advantage: Fixing Society
via Business of Fashion · June 2, 2026

The Next Great Competitive Advantage: Fixing Society

An excerpt from ‘The Future of Competitive Advantage,’ an analysis by retail futurist Doug Stephens on the business opportunity in rebuilding civic trust, broad-based economic prosperity and widespread access to education.

The Story

Your company — however large or small, new or old — is a member of an astonishingly vast global business system that did not emerge by accident. It is the product of a unique and historic social contract formed more than 80 years ago. In the immediate postwar era

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