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Mike Ashley’s Luxury Bet Is Getting Bigger, but Does It Add Up?
via Business of Fashion · August 21, 2026

Mike Ashley’s Luxury Bet Is Getting Bigger, but Does It Add Up?

The billionaire’s Frasers Group has added Harvey Nichols and an increased stake in Hugo Boss to a growing collection of high-end brands and retailers. Can they become part of a coherent luxury empire?

The Story

Buying an ailing luxury department store chain while trying to take over a German fashion house amid a three-year downturn in demand for high-end goods takes a certain degree of optimism.

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