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Chanel’s Bruno Pavlovsky on Reengineering an Iconic Brand
via Business of Fashion · June 30, 2026

Chanel’s Bruno Pavlovsky on Reengineering an Iconic Brand

Chanel’s president of fashion, Bruno Pavlovsky, explains in our latest report ‘Face to Face With Luxury Clients’ how the French megabrand has reignited customer excitement and sales growth since onboarding a new artistic director last year.

The Story

In the space of just a few seasons — since 41-year-old design whiz Matthieu Blazy staged his debut show at Paris’ Grand Palais in October 2025 — luxury stalwart Chanel has become one of fashion’s hottest brands.

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