Oakley Celebrates The Fusion Collection By JR Smith

Oakley and JR Smith celebrated the launch of the new Fusion Collection by JR Smith at The Maridoe Golf Club this past week, marking the next chapter in Oakley Golf’s evolving vision for the sport built on performance, individuality and a belief that the future of golf is always evolving.

The Oakley Golf Fusion Collection is a full head-to-toe capsule of golf eyewear, apparel, shoes and accessories that honor the tradition of the game while pushing style and identity forward. Driven, curated and tested by JR Smith, the Fusion Collection portrays golf through his lens: confident, evolving, expressive and rooted in love for the game.

For decades, golf has been defined by its traditions, customs and unspoken rules. For Oakley Golf and JR Smith, the future of the game lies in celebrating its heritage while remaining willing to evolve and push it forward. Rooted in love and respect for the sport, the Fusion Collection builds on those foundations. The collection celebrates individuality, craftsmanship and community while helping shape golf’s next chapter.

“Golf gave me peace. It gave me structure. It gave me something new to learn every day. I respect the game, but I also believe the game should make room for more kinds of people. The Fusion Collection is about confidence, identity and being yourself on the course. Oakley has always been about disruption and originality, and that’s what drew me in to being part of this collection,” said Smith.

Engineered for movement, precision, and adaptability, the Fusion Collection is designed to perform under pressure while allowing golfers of all backgrounds and skill levels to unapologetically express who they are on the course. Welded for the future of golf, the Fusion Collection includes: Edge Elite Golf Shoe, Fusion Jacket, Shoeone Bag, Fusion Chino, Fusion Chino, C1 Fusion Top and Fusion Cap.

The Fusion Collection will be available on www.oakley.com and in stores this February.