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Phia Co-Founders Knew App Took Credit for Sales It Didn’t Drive
via Business of Fashion · August 11, 2026

Phia Co-Founders Knew App Took Credit for Sales It Didn’t Drive

Phoebe Gates and Sophia Kianni pushed for features in the e-commerce startup’s software that took credit for sales it didn’t drive, according to internal communications and people with knowledge of the matter.

The Story

Phia co-founders Phoebe Gates and Sophia Kianni pushed for features in the e-commerce startup’s software that took credit for sales it didn’t drive, according to internal communications and people with knowledge of the matter.

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