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The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon
via Business of Fashion · June 24, 2026

The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon

As growth slows across activewear, brands like Set Active, 437 and Oner Active are gaining momentum with a new generation of consumers. The Debrief examines what's driving their rise and what it means for category leaders Nike and Lululemon.

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