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AI Mockups of Fake Products Raise Real Questions for Brands
via Business of Fashion · May 21, 2026

AI Mockups of Fake Products Raise Real Questions for Brands

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.

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Last week, some fans who lined up days in advance to get

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