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Amazon Prime Day Sales Rise 9%, Driven by Inflation
via Business of Fashion · June 28, 2026

Amazon Prime Day Sales Rise 9%, Driven by Inflation

The four-day shopping event drove $26.4 billion in total spending, according to data firm Adobe Analytics.

The Story

US online shoppers clawed for deals on electronics, appliances, items for children and everyday essentials during Amazon.com’s annual sales event Prime Day, spending more than $26.4 billion from June 23 through June 26, according to data firm Adobe Analytics.

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