OVO Releases Premium ‘ICEMAN’ Hoodies to Celebrate Drake’s Album Run

The Story

Drake‘s surprise triple-album drop has completely taken over the music world, and his lifestyle brand is making sure fans are dressed for the occasion. Continuing the massive promotional rollout surrounding the rapper’s highly anticipated ICEMAN era, October’s Very Own (OVO) has officially dropped a pair of new, premium hoodies to commemorate the 6God’s latest milestone.

Directly referencing the visual themes and cold-toned presentation of the ICEMAN project, the new merchandise leans heavily into a frozen, luxurious aesthetic. The centerpiece of the design is OVO’s iconic owl logo, which has been upgraded from its usual embroidery or screen print. Instead, the chest graphic is covered entirely in sparkling, crystal-style detailing, giving the piece a jeweled, elevated finish that stands out from standard OVO essentials.

Fans looking to represent the new album have two distinct options to choose from. The collection is offered in a thematic “Icy Blue” that perfectly matches the album’s cold-weather branding, as well as a versatile, classic “Black” colorway that allows the crystal owl graphic to truly pop.

As the ICEMAN celebration continues to dominate the weekend, fans can secure their commemorative gear right now. Both the Icy Blue and Black colorways of the OVO “ICEMAN” hoodie are currently listed for pre-order on the official October’s Very Own website, retailing for $268 USD.

A post shared by October’s Very Own (@octobersveryown)

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