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The World Cup’s Biggest Fashion Moments in Five Charts
via Business of Fashion · July 20, 2026

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

The Story

While Spain was undeniably the biggest winner of this year’s FIFA World Cup, fashion was not far behind.

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